OUR APPROACH

EACH PR PROGRAM COMES WITH
UNIQUE CHALLENGES,
BUT WE’VE FOUND THAT A CONSISTENT
WORKFLOW BRINGS ABOUT
CONSISTENT QUALITY.

Let us take you through our process,
from setting objectives to evaluating performance.

DEFINE
THE OBJECTIVES

After receiving an inquiry,
we help you to communicate specific
goals and desired outcomes that
become measurable objectives.
This is important for determining
deliverables and evaluating our
strategy.

It’s helpful to have an idea of your stakeholders
and the dimensions of the program. Who do you
want to reach? In which countries do they live?
How much time do you have?

ANALYZE
THE CHALLENGE

Our next step is to swiftly compile
a situation briefing for your organization:
we analyze and identify the behaviors
of your target audiences in the
specified localities, countries, or
region, as well as assessing your
current efforts alongside similar
efforts by your competitors.

The situation briefing will answer key
questions to developing any PR program, like
which platforms do your target audiences
use and what brand personas engage them.

This step is arguably the most important
and the most time-consuming. But we
believe that precise planning can have a
multiplicative effect on our efforts to
maximize your impact.

DESIGN
THE STRATEGY

At this stage, we consider which services
will best address the challenges outlined
and deliver on your objectives.This can
include powerful tools such as WordPress
website development, online public relations,
and digital marketing. These components of the
program are planned into a Gantt chart meant
to capitalize on any time-sensitive
opportunities.

ACTION

It’s time to put our plan into
action. We coordinate with our team
and partners to create all necessary
marketing materials and set our
strategy into motion. We also pu
in place mechanisms to gather
feedback on our efforts.

Our execution of the PR program must achieve many things
at once: (1) overcome the challenges we identified,
(2) achieve your objectives, (3) remain consistent with your
message and brand, and (4) capitalize on time-sensitive
opportunities, all while remaining flexible enough to be
resilient to shocks and unforeseen events.

EVALUATE
THE STRATEGY

Long-term programs aren’t just more
impactful, but allow for testing and fine-tuning
that conserves resources over time and
ensures you don’t commit to inefficient
strategies.

Many programs have several successive rounds of implementation,
and after the first round, we analyze data on our efforts and compile them for
assessment reports for your organization. These reports, both monthly
and quarterly, serve multiple functions:

to measure
the effectiveness
of our strategy

to propose any
course corrective
actions for the next
reporting period

to offer
recommendations
for client-side or
third-party
actions

OUR APPROACH

EACH PR PROGRAM COMES WITH
UNIQUE CHALLENGES,
BUT WE’VE FOUND THAT A CONSISTENT
WORKFLOW BRINGS ABOUT
CONSISTENT QUALITY.

Let us take you through our process,
from setting objectives to evaluating performance.

DEFINE
THE OBJECTIVES

After receiving an inquiry, we help you to communicate
specific goals and esired outcomes that become
measurable objectives. This is important for
determining deliverables and evaluating our strategy.

It’s helpful to have an idea of your stakeholders and the dimensions of the program. Who do you want to reach? In which countries do they live? How much time do you have?

ANALYZE
THE CHALLENGE

Our next step is to swiftly compile a situation briefing
for your organization: we analyze and identify the
behaviors of your target audiences in the specified
localities, countries, or region, as well as assessing your
current efforts alongside similar efforts by your competitors.

The situation briefing will answer key questions to developing any PR program, like which platforms do your target audiences use and what brand personas engage them.

DESIGN
THE STRATEGY

At this stage, we consider which services will best
address the challenges outlined and deliver
on your objectives. This can include powerful tools
such as WordPress website development, online public relations,
and digital marketing. These components of the program are
planned into a Gantt chart meant to capitalize on any
time-sensitive opportunities.

This step is arguably the most important
and the most time-consuming. But we believe that precise
planning can have a multiplicative
effect on our efforts to maximize your impact.

ACTION

It’s time to put our plan into action.
We coordinate with our team and partners to create all
necessary marketing materials and set our strategy into
motion. We also put in place mechanisms to gather
feedback on our efforts.

Our execution of the PR program must achieve many things at once: (1) overcome the challenges we identified, (2) achieve your objectives, (3) remain consistent with your message and brand, and (4) capitalize on time-sensitive opportunities, all while remaining flexible enough to be resilient to shocks and unforeseen events.

EVALUATE
THE STRATEGY

Long-term programs aren’t just more
impactful, but allow for testing and
fine-tuning that conserves resources
over time and ensures you don’t
commit to inefficient strategies.

Many programs have several successive rounds
of implementation, and after the first round, we analyze
data on our efforts and compile them for assessment
reports for your organization. These reports, both monthly
and quarterly, serve multiple functions: