DIGITAL MARKETING IN SOUTHEAST ASIA

DIGITAL MARKETING

IN SOUTHEAST ASIA

The challenge of brand managers and
communication officers in Southeast Asia is
to apply digital marketing strategies that
effectively engage target audiences in their
native languages and capitalize on the region’s
cultural diversity for impactful content.

Find out how PAPER & PAGE optimizes your online
advertising, social media marketing, and SEO tactics
to engage your audiences.

OPTIMIZE &
LOCALIZE
YOUR MESSAGE

Our digital marketers know your target audiences, what they’re searching for, and their preferred platforms, so we can optimize your online advertising and social media programs for local SEO and conversion.

ENGAGE WITH
STRATEGIC
CONTENT

When you work with PAPER & PAGE, you’ll deploy on-the-ground resources including inbound marketing copywriters & translators, who not only speak the language but can seize opportunities in cultural connotations while remaining on-message.

MAKE
DATA-DRIVEN
DECISIONS

Use our market researchers to build buyer personas for campaign strategies and gather actionable metrics like reach, engagement, click-through rate, and conversion rate. We’ll analyze these metrics and make data-driven recommendations, so you can make data-driven decisions.

GO LOCAL,
GET GLOBAL

Southeast Asia is a dynamic emerging market, and its audiences deserve world-class services. As the exclusive national affiliate of the mc Group Global Network (mc Thailand), PAPER & PAGE brings international rigor to digital marketing and reporting in the region.

TOOLS & METHODS

SEARCH ENGINE
OPTIMIZATION (SEO)

DIGITAL
ADVERTISING

SOCIAL MEDIA
MARKETING

CONTENT COPYWRITING
& STRATEGY

INFLUENCER
MARKETING

LOCALIZATION
& TRANSLATION

CASE STUDY

SOCIAL MEDIA
MARKETING FOR
U.S. PULSES

Overhead shot of U.S. pulses in an array of bowls and measuring cups laid out on a table

Poster for the Super-clean Superfoods campaign showing cartoon legumes wearing superhero outfits with U.S. Pulses written at the bottom

Our social media program #USPulses: Super-clean
Superfood promoted nutrient-dense U.S. Pulses in
service of U.N. Sustainable Development Goal 2
(#ZeroHunger), which earned us the 2020 PRCA SEA
Award for Best Not-for-Profit and Charity Campaign
and Thailand’s finalist for PRovoke’s 2020 Asia-Pacific
SABRE Award.

LEARN MORE

Text stating a 100,000+ increase in fans throughout the region from only 3,500 followers in the Phillipines

Awards earned by the marketing campaign, including the 2020 Asia Pacific Sabre Award Finalist from Provoke Media and 2020 Best Not-For-Profit And Charity Campaign Award from PRCA SEA

“PAPER & PAGE continues to deliver results
year after year. We’re so pleased to have
partnered with them on this long-term account.”

JOEL WOODWARD

ASEAN REGIONAL REPRESENTATIVE
USA DRY PEA & LENTIL COUNCIL
U.S. DRY BEAN COUNCIL

Fisherman picking up an Alaska king crab by the leg to be placed in a large bucket

CASE STUDY

SOCIAL MEDIA
MARKETING FOR
ALASKA SEAFOOD

“Wild, Natural, and Sustainable.” We began with two Facebook Pages that grew into four, allowing the Alaska Seafood Marketing Institute to project a consistent brand message across Southeast Asia and generate comprehensive market data for region-wide insights.

LEARN MORE

Alaska Peninsula brown bear with a salmon in it's mouth

Statistics including over two million impressions and 3,000% growth in organic search traffic for the regional Alaska Seafood website

“We are thrilled to be working with an agency that can actually operate across Southeast Asia to give us the broader picture.”

TIM WELSH

SOUTHEAST ASIA REPRESENTATIVE,
ALASKA SEAFOOD MARKETING INSTITUTE

Text stating a 13,000+ increase in followers in Thailand and Vietnam within the first year

A PIECE OF THE PUZZLE

As one of our core competencies, digital marketing complements our other marketing efforts,
such as by driving traffic to our websites or by amplifying PR initiatives.
Find out more about our other services for website development and online public relations.

DIGITAL
MARKETING
IN SOUTHEAST ASIA

The challenge of brand managers and
communication officers in Southeast Asia
is to apply digital marketing strategies that
effectively engage target audiences in their
native languages and capitalize on the region’s
cultural diversity for impactful content.

Find out how PAPER & PAGE optimizes
your online advertising, social media marketing,
and SEO tactics to engage your audiences.

OPTIMIZE & LOCALIZE
YOUR MESSAGE
Our digital marketers know your target audiences, what they’re searching for, and their preferred platforms, so we can optimize your online advertising and social media programs for local SEO and conversion.

ENGAGE WITH
STRATEGIC CONTENT
Engage with Strategic Content When you work with PAPER & PAGE, you’ll deploy on-the-ground resources including inbound marketing copywriters & translators, who not only speak the language but can seize opportunities in cultural connotations while remaining on-message.

MAKE DATA-DRIVEN
DECISIONS
Use our market researchers to build buyer personas for campaign strategies and gather actionable metrics like reach, engagement, click-through rate, and conversion rate. We’ll analyze these metrics and make data-driven recommendations, so you can make data-driven decisions.

GO LOCAL, GET GLOBAL
Southeast Asia is a dynamic emerging market, and its audiences deserve world-class services. As the exclusive national affiliate of the mc Group Global Network (mc Thailand), PAPER & PAGE brings international rigor to digital marketing and reporting in the region.

TOOLS & METHODS

SEARCH ENGINE
OPTIMIZATION (SEO)

DIGITAL
ADVERTISING

SOCIAL MEDIA
MARKETING

COPYWRITING
& STRATEGY

INFLUENCER
MARKETING

LOCALIZATION
& TRANSLATION

CASE STUDY

SOCIAL MEDIA MARKETING
FOR U.S. PULSES

Our social media program
#USPulses: Super-clean Superfood
promoted nutrient-dense U.S. Pulses in service
of U.N. Sustainable Development Goal 2
(#ZeroHunger), earning us the 2020 PRCA SEA
Award for Best Not-for-Profit and Charity
Campaign and Thailand’s finalist for
the PRovoke Asia-Pacific 2020 SABRE award.

LEARN MORE

DIGITAL-MARKETING-Mobile-Case-Study-05_2

“PAPER & PAGE continues to deliver
results year after year. We’re so
pleased to have partnered with them
on this long-term account.”

JOEL WOODWARD

ASEAN REGIONAL REPRESENTATIVE
USA DRY PEA & LENTIL COUNCIL
U.S. DRY BEAN COUNCIL

CASE STUDY

SOCIAL MEDIA MARKETING
FOR ALASKA SEAFOOD

“Wild, Natural, and Sustainable.”
We began with two Facebook pages that
grew into four, allowing the Alaska Seafood
Marketing Institute to project a consistent
brand message across Southeast Asia and
generate comprehensive market data for
region-wide insights.

LEARN MORE

“We are thrilled to be working with
an agency that can actually operate
across Southeast Asia to give us
the broader picture.”

TIM WELSH

SOUTHEAST ASIA REPRESENTATIVE,
ALASKA SEAFOOD MARKETING INSTITUTE

A PIECE OF THE PUZZLE

As one of our core competencies, digital
marketing complements our other
marketing efforts, such as by driving traffic to
our websites or by amplifying PR initiatives.
Find out more about our other services for
website development and online public relations.