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EARNING ONLINE PR FOR ORGANIC GROWTH

ONLINE PR Desktop Banner

EARNING ONLINE PR

FOR ORGANIC GROWTH

Not all press is good press. For online PR
to make an impact that’s both positive and
relevant, your organization needs compelling
on-message content delivered into the right
hands at the right time.

Discover how PAPER & PAGE can strategize
your PR efforts to achieve quality coverage for
organic growth and manage your organization’s
brand reputation.

ONLINE PR Icon 01
ONLINE PR Icon 02
ONLINE PR Icon 03_2
ONLINE PR Icon 04

TELL YOUR
BRAND’S STORY

At PAPER & PAGE, we understand that branding is about storytelling. Our copywriters and translators know how to bring target audiences into your story and position your brand’s products, services, and activities in a way that speaks to their needs and values.

RELY ON INDUSTRY
EXPERIENCE

Our project managers and account executives draw upon a wealth of experience working in the PR industry, allowing your organization to deliver nuanced content when your target audiences are the most receptive to them, while side-stepping any potential cultural faux pas.

LEVERAGE OUR
MEDIA RELATIONS

Whether online or offline, PR coverage is still fundamentally about reaching the right people. Leverage our media contacts to get your message heard in reputable prestige outlets, both mainstream and niche.

GO LOCAL,
GET GLOBAL

Southeast Asia is a dynamic emerging market, and its audiences deserve world-class services. As the exclusive national affiliate of the mc Group Global Network (“mc Thailand”), PAPER & PAGE brings international rigor to our performance reports, which do not rely on Advertising Value Equivalents (AVE), also referred to as PR Value.

TOOLS & METHODS

Online PR Tools 01
Online PR Tools 02
Online PR Tools 03

MEDIA RELATIONS

PRESS RELEASE
DISTRIBUTION

PRESS
CONFERENCE

Online PR Tools 04
Online PR Tools 05
Online PR Tools 06
Online PR Tools 07

CONTENT
COPYWRITING
& STRATEGY

SEARCH ENGINE
OPTIMIZATION
(SEO)

SOCIAL MEDIA
MARKETING

LOCALIZATION
& TRANSLATION

CASE STUDY

EARNING TOP-TIER
COVERAGE FOR
GERMAN FOOTBALL
AMBASSADOR

Bangkok Christian College football players running on a football pitch
Mr. Ernst Middendorp recieving a plaque of his nomination for the German Football Ambassador Award in the coach category in a photo-op with Peter Prügel, German Ambassador to Thailand, and Mr. Kajorn Chearavanont, Chairman of True Bangkok United F.C.

With only 10 day’s lead time,
we managed to arrange top-tier PR coverage
for a press conference by non-profit German
Football Ambassador, not only in online outlets
but in print publications and broadcast television
as well, earning us the coveted position of
mc Group’s exclusive affiliate in Thailand.

Statistics for Deutscher Fussball Botschafter including 3.4 million readers from print coverage 32 million online appearances from online coverage and 90% in sports news.
Testimonial of Mr. Roland Bischof the founder of Deutscher Fussball Botschafter.

“We worked together with PAPER & PAGE and
True Bangkok United F.C. on a press conference for our
foundation, German Football Ambassador, and everything
was planned perfectly. Thanks Robert, next time we will
come back to you. Wish you all the best.”

ROLAND BISCHOF

FOUNDER/PRESIDENT, DEUTSCHER FUSSBALL BOTSCHAFTER

Testimonial of Mr. Roland Bischof the founder of Deutscher Fussball Botschafter.

CASE STUDY

EARNING
ONLINE PR FOR
KLAB

KLab's press release poster featuring Captain Tsubasa.
Representatives of KLab on stage at Thailand Game Show 2019 holding promotional t-shirts and promoting Captain Tsubasa Dream Team.

For Tokyo-based game developer
KLab, we earned organic and positive
on-message PR coverage of their
mobile title Captain Tsubasa: Dream
Team at Thailand Game Show 2019,

while arranging exclusive interviews
with KLab executives. KLab continues to
partner with us on PR programs,
including for additional gaming titles, the
#PlayApartTogether campaign, and their
expansion to Indonesia.

20.6 million unique website visitors, 8.6 million Facebook Page likes, and 4.5 million YouTube subscribers.
Testimonial graphic with portrait of Ms. Kate Featherstone the global communication and PR senior coordinator at KLab.

“PAPER & PAGE has been wonderful in helping us through local
event media support and numerous press release distributions.
The team is always very responsive and professional with us for
all services. KLab appreciates their support in both Thailand and
Indonesia since 2019 and into the coming new year.”

KATE FEATHERSTONE

GLOBAL COMMUNICATIONS & PR, KLAB INC.

ONLINE PR A Piece of the Puzzle

A PIECE OF THE PUZZLE

As one of our core competencies, online PR complements our other marketing efforts,
such as by managing corporate reputations, influencing public perception of products
and services, or by driving organic searches for our websites and improving domain authority.
Find out more about our other services for website development and digital marketing.

EARNING
ONLINE PR

FOR ORGANIC
GROWTH

ONLINE PR Desktop Banner

Not all press is good press.
For online PR to make an impact that’s both
positive and relevant, your organization needs
compelling on-message content delivered
into the right hands at the right time.

Discover how PAPER & PAGE can strategize
your PR efforts to achieve quality coverage
for organic growth and manage your
organization’s brand reputation.

ONLINE PR Icon 01

TELL YOUR BRAND’S STORY
At PAPER & PAGE, we understand that branding is about storytelling. Our copywriters and translators know how to bring target audiences into your story and position your brand’s products, services, and activities in a way that speaks to their needs and values.

ONLINE PR Icon 02

RELY ON INDUSTRY
EXPERIENCE

Our project managers and account executives draw upon a wealth of experience working in the PR industry, allowing your organization to deliver nuanced content when your target audiences are the most receptive to them, while side-stepping any potential cultural faux pas.

ONLINE PR Icon 03_2

LEVERAGE OUR MEDIA
RELATIONS

Whether online or offline, PR coverage is still fundamentally about reaching the right people. Leverage our media contacts to get your message heard in reputable prestige outlets, both mainstream and niche.

ONLINE PR Icon 04

GO LOCAL, GET GLOBAL
Southeast Asia is a dynamic emerging market, and its audiences deserve world-class services. As the exclusive national affiliate of the mc Group Global Network (“mc Thailand”), PAPER & PAGE brings international rigor to our performance reports, which do not rely on Advertising Value Equivalents (AVE), also referred to as PR Value.

TOOLS & METHODS

Online PR Tools Mobile

TOOLS & METHODS

Online PR Tools 01
Online PR Tools 02
Online PR Tools 03

MEDIA
RELATIONS

PRESS RELEASE
DISTRIBUTION

PRESS
CONFERENCE

Online PR Tools 04
Online PR Tools 05
Online PR Tools 06

CONTENT
COPYWRITING
& STRATEGY

SEARCH ENGINE
OPTIMIZATION
(SEO)

SOCIAL MEDIA
MARKETING

Online PR Tools 07

LOCALIZATION
& TRANSLATION

CASE STUDY

EARNING TOP-TIER
COVERAGE FOR GERMAN
FOOTBALL AMBASSADOR

With only 10 days lead time,
we managed to arrange top-tier PR coverage
for a press conference by non-profit German
Football Ambassador, not only in online outlets
but in print publications and broadcast television
as well, earning us the coveted position of
mc Group’s exclusive affiliate in Thailand.

ONLINE PR Mobile Case Study German Football Ambassador Result
Online PR Mobile Testimonial 01

“We worked together with PAPER & PAGE
and True Bangkok United F.C. on a press
conference for our foundation, German
Football Ambassador, and everything
was planned perfectly. Thanks Robert,
next time we will come back to you.
Wish you all the best.”

ROLAND BISCHOF

FOUNDER/PRESIDENT, DEUTSCHER
FUSSBALL BOTSCHAFTER

CASE STUDY

EARNING ONLINE PR
FOR KLAB

For Tokyo-based game developer KLab,
we earned organic and positive on-
message PR coverage of their mobile title
Captain Tsubasa: Dream Team at
Thailand Game Show 2019,

while arranging exclusive interviews with KLab
executives. KLab continues to partner with us
on PR programs, including for additional gaming
titles, the #PlayApartTogether campaign, and
their expansion to Indonesia.

ONLINE PR Mobile Case Study Klab Result
Online Public Relations

“PAPER & PAGE has been wonderful
in helping us through local event media
support and numerous press release
distributions. The team is always very
responsive and professional with us for all
services. KLab appreciates their support
in both Thailand and Indonesia since
2019 and into the coming new year.”

KATE FEATHERSTONE

GLOBAL COMMUNICATIONS & PR, KLAB INC.

ONLINE PR A Piece of the Puzzle

A PIECE OF THE PUZZLE

As one of our core competencies, online PR complements our
other marketing efforts, such as by managing corporate
reputations, influencing public perception of products
and services, or by driving organic searches for our websites
and improving domain authority. Find out more about our other
services for website development and digital marketing.

SAY HI TO US!

HELLO@PAPERANDPAGE.COM
T +66(0) 96 904 6868

PAPER & PAGE (Thailand) Co., Ltd.

188 Spring Tower, Floor 12
Phaya Thai Road
Thung Phaya Thai, Ratchathewi
Bangkok 10400, Thailand

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PAPER & PAGE
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PAPER & PAGE (Thailand) Co., Ltd.
188 Spring Tower, Floor 12, Phaya Thai Road, Thung Phaya Thai,
Ratchathewi, Bangkok 10400, Thailand