CASE STUDY
EMBASSY OF SWITZERLAND
IN THAILAND
THE CLIENT
THE CLIENT
THE CLIENT
THE EMBASSY OF SWITZERLAND IN THAILAND, also Swiss Embassy Bangkok, covers all matters concerning diplomatic relations between the two countries, representing Swiss interests in political affairs, economic and financial affairs, legal arrangements, science, education, and culture.
The Embassy — taking into consideration our video production experience with Switzerland Global Enterprise — contracted PAPER & PAGE to produce an animated “Swiss-Thai Friendship” video in celebration of the 90th anniversary of diplomatic relations between Switzerland and Thailand.
THE EMBASSY OF SWITZERLAND IN THAILAND, also Swiss Embassy Bangkok, covers all matters concerning diplomatic relations between the two countries, representing Swiss interests in political affairs, economic and financial affairs, legal arrangements, science, education, and culture.
The Embassy — taking into consideration our video production experience with Switzerland Global Enterprise — contracted PAPER & PAGE to produce an animated “Swiss-Thai Friendship” video in celebration of the 90th anniversary of diplomatic relations between Switzerland and Thailand.
THE PROBLEM
THE PROBLEM
THE PROBLEM
Good diplomats find the best compromises. H.E. Pedro Zwahlen, Ambassador of Switzerland to the Kingdom of Thailand, was a strong creative force and pushed to adopt a more whimsical and humorous tone in order to strike a balance with the stately subject matter.
As our creative team came together to develop the script, we also realized that the Swiss-Thai Friendship Video had to not only cherish the past but give hope for the future.
And there was a lot of ground to cover: in addition to broader areas like formal treaties, economic collaboration, sustainability cooperation, and education, the Swiss Embassy also wanted to incorporate specific references that would help the video stand out without naming any brands or organizations.
Good diplomats find the best compromises. H.E. Pedro Zwahlen, Ambassador of Switzerland to the Kingdom of Thailand, was a strong creative force and pushed to adopt a more whimsical and humorous tone in order to strike a balance with the stately subject matter.
As our creative team came together to develop the script, we also realized that the Swiss-Thai Friendship Video had to not only cherish the past but give hope for the future.
And there was a lot of ground to cover: in addition to broader areas like formal treaties, economic collaboration, sustainability cooperation, and education, the Swiss Embassy also wanted to incorporate specific references that would help the video stand out without naming any brands or organizations.
THE SOLUTION
THE SOLUTION
How do you unite past, present, and future?
Time travel, naturally.
In close coordination with H.E. Zwahlen, we anchored the video through a central
character exploring Swiss-Thai relations through the ages using a time machine à
la Back to the Future, swapping the DeLorean for an electric MINI Cooper — the
actual diplomatic vehicle used by the Swiss ambassador.
How do you unite past, present, and future?
Time travel, naturally.
In close coordination with H.E. Zwahlen, we anchored the video through a central
character exploring Swiss-Thai relations through the ages using a time machine à
la Back to the Future, swapping the DeLorean for an electric MINI Cooper — the
actual diplomatic vehicle used by the Swiss ambassador.
THE STORYBOARD
The likeness of the Swiss Embassy in Bangkok and its use of solar energy and electric vehicles inspired some of the details of the opening scene.
We also incorporated details from the modified DeLorean used in the Back to the Future film franchise.
Scenes taking place in the past depict stylized outfits inspired by 17th century garments and traditional Thai architecture. In the present, we took inspiration from real-life monuments as well as the Swiss-Thai Chamber of Commerce (STCC) office built from a recycled shipping container.
The electric MINI Cooper takes viewers on a literal timeline, balancing important treaties and trade goods with light-hearted tourist destinations and cultural exchange.
TWO MAJOR CONCERNS DOMINATE
THE FUTURE: OUR CHILDREN AND
OUR ENVIRONMENT.
Scenes of the future are represented by programs that look to the future, such as education & research scholarships and EV projects being pioneered with Swiss funding in Thailand.
TWO MAJOR CONCERNS DOMINATE
THE FUTURE: OUR CHILDREN AND
OUR ENVIRONMENT.
Scenes of the future are represented by programs that look to the future, such as education & research scholarships and EV projects being pioneered with Swiss funding in Thailand.
We worked closely with the Swiss Embassy to develop the narrative of Swiss-Thai relations in the video, adopting the concept of “combining tradition and innovation.”
TOOLS & METHODS
CONTENT CREATION
& COPYWRITING
VIDEO
PRODUCTION
BRAND STORYTELLING / CREATIVE WRITING / BRAND STORYTELLING / VOICEOVER / ANIMATION
TOOLS & METHODS
CONTENT CREATION
& COPYWRITING
VIDEO
PRODUCTION
BRAND STORYTELLING / CREATIVE WRITING / BRAND STORYTELLING / VOICEOVER / ANIMATION
THE RESULT
THE RESULT
The Swiss-Thai Friendship Video was very well received by
Ambassador Zwahlen and the Embassy as a whole.
The video was proudly unveiled at STCC Annual Member Cocktail and
has been spliced into a video series on the Embassy’s Facebook Page,
a testament to the meticulous research and creative capacity that
PAPER & PAGE brings to all its projects.
“
PAPER & PAGE have created a remarkable video on the Swiss-Thai Friendship, which has left us highly satisfied. The Embassy of Switzerland in Thailand is happy to recommend the services of PAPER & PAGE to anyone looking for professional and creative video production. ”
GOOGLE REVIEW
BY THE EMBASSY OF SWITZERLAND IN THAILAND
“We were impressed with the speed and attention to detail of their work. PAPER & PAGE managed to capture every crucial aspect of the Swiss-Thai relationship, conveying it visually while being mindful of cultural sensitivities from both countries.”
H.E. PEDRO ZWAHLEN
AMBASSADOR OF SWITZERLAND TO THE KINGDOM OF THAILAND
CASE STUDY
EMBASSY OF SWITZERLAND
IN THAILAND
THE CLIENT
THE EMBASSY OF SWITZERLAND IN THAILAND, also Swiss Embassy Bangkok, covers all matters concerning diplomatic relations between the two countries, representing Swiss interests in political affairs, economic and financial affairs, legal arrangements, science, education, and culture.
The Embassy — taking into consideration our video production experience with Switzerland Global Enterprise — contracted PAPER & PAGE to produce an animated “Swiss-Thai Friendship” video in celebration of the 90th anniversary of diplomatic relations between Switzerland and Thailand.
THE PROBLEM
Good diplomats find the best compromises. H.E. Pedro Zwahlen, Ambassador of Switzerland to the Kingdom of Thailand, was a strong creative force and pushed to adopt a more whimsical and humorous tone in order to strike a balance with the stately subject matter.
As our creative team came together to develop the script, we also realized that the Swiss-Thai Friendship Video had to not only cherish the past but give hope for the future.
And there was a lot of ground to cover: in addition to broader areas like formal treaties, economic collaboration, sustainability cooperation, and education, the Swiss Embassy also wanted to incorporate specific references that would help the video stand out without naming any brands or organizations.
THE SOLUTION
How do you unite past, present, and future?
Time travel, naturally.
In close coordination with H.E. Zwahlen, we anchored the video through a central character exploring Swiss-Thai relations through the ages using a time machine à la Back to the Future, swapping the DeLorean for an electric MINI Cooper — the actual diplomatic vehicle used by the Swiss ambassador.
THE STORYBOARD
The likeness of the Swiss Embassy in Bangkok and its use of solar energy and electric vehicles inspired some of the details of the opening scene.
We also incorporated details from the modified DeLorean used in the Back to the Future film franchise.
Scenes taking place in the past depict stylized outfits inspired by 17th century garments and traditional Thai architecture. In the present, we took inspiration from real-life monuments as well as the Swiss-Thai Chamber of Commerce (STCC) office built from a recycled shipping container.
The electric MINI Cooper takes viewers on a literal timeline, balancing important treaties and trade goods with light-hearted tourist destinations and cultural exchange.
TWO MAJOR CONCERNS DOMINATE THE FUTURE: OUR CHILDREN AND OUR ENVIRONMENT.
Scenes of the future are represented by programs that look to the future, such as education & research scholarships and EV projects being pioneered with Swiss funding in Thailand.
We worked closely with the Swiss Embassy to develop the narrative of Swiss-Thai relations in the video, adopting the concept of “combining tradition and innovation.”
TOOLS & METHODS
CONTENT CREATION
& COPYWRITING
VIDEO
PRODUCTION
BRAND STORYTELLING / CREATIVE WRITING / BRAND STORYTELLING
/ VOICEOVER / ANIMATION
THE RESULT
The Swiss-Thai Friendship Video was very well received by Ambassador Zwahlen and the Embassy as a whole. The video was proudly unveiled at STCC Annual Member Cocktail and has been spliced into a video series on the Embassy’s Facebook Page, a testament to the meticulous research and creative capacity that PAPER & PAGE brings to all its projects.
“
PAPER & PAGE have created a remarkable video on the Swiss-Thai Friendship, which has left us highly satisfied. The Embassy of Switzerland in Thailand is happy to recommend the services of PAPER & PAGE to anyone looking for professional and creative video production. ”
GOOGLE REVIEW
BY THE EMBASSY OF SWITZERLAND IN THAILAND
“We were impressed with the speed and attention to detail of their work. PAPER & PAGE managed to capture every crucial aspect of the Swiss-Thai relationship, conveying it visually while being mindful of cultural sensitivities from both countries.”
H.E. PEDRO ZWAHLEN
AMBASSADOR OF SWITZERLAND TO THE KINGDOM OF THAILAND
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Bangkok 10400, Thailand
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PAPER & PAGE (Thailand) Co., Ltd.
188 Spring Tower, Floor 12, Phaya Thai Road, Thung Phaya Thai,
Ratchathewi, Bangkok 10400, Thailand
Services:
Digital Marketing
Online PR
Web Development
Services:
Digital Marketing
Online PR
Web Development
