CASE STUDY MOOSE CIDER
CASE STUDY
MOOSE CIDER
CASE STUDY
MOOSE CIDER
THE CLIENT
THE CLIENT
THE CLIENT
Siam Winery is the No. 1 producer of wine and “innovative lifestyle
beverages” in Thailand, including SPY Wine Cooler and Monsoon Valley
vintages that have become a cornerstone of Thailand’s maturing wine
culture. Diversifying its product line and targeting young, trendy urbanites,
Siam Winery broke into apple ciders with Moose Cider.
As a Bangkok-based PR agency and website developer, PAPER & PAGE
was tasked with developing the Moose Cider website and promoting
its partnership announcement with up-and-coming British-Thai F1 racer
Alexander Albon.
Siam Winery is the No. 1 producer of wine and “innovative lifestyle beverages” in Thailand, including SPY Wine Cooler and Monsoon Valley vintages that have become a cornerstone of Thailand’s maturing wine culture. Diversifying its product line and targeting young, trendy urbanites, Siam Winery broke into apple ciders with Moose Cider.
As a Bangkok-based PR agency and website developer, PAPER & PAGE was tasked with developing the Moose Cider website and promoting its partnership announcement with up-and-coming British-Thai F1 racer Alexander Albon.
THE PROBLEM
THE PROBLEM
THE PROBLEM
The website needed to convey Moose Cider’s youthful brand identity
and allow our client to easily post news and updates, especially the
upcoming partnership announcement with Albon. After the initial
assessment, PAPER & PAGE realized that it would need to perform a
complete backend overhaul of the website to support these goals. We had
less than a month.
In a broader marketing challenge, ciders are a relatively niche market. Siam
Winery not only needed to promote Moose Cider as a leader in its product
category, but to popularize the product category itself. Moose Cider must do
for ciders what Monsoon Valley did for Thai wines.
The website needed to convey Moose Cider’s youthful brand identity and allow our client to easily post news and updates, especially the upcoming partnership announcement with Albon. After the initial assessment, PAPER & PAGE realized that it would need to perform a complete backend overhaul of the website to support these goals. We had less than a month.
In a broader marketing challenge, ciders are a relatively niche market. Siam Winery not only needed to promote Moose Cider as a leader in its product category, but to popularize the product category itself. Moose Cider must do for ciders what Monsoon Valley did for Thai wines.
THE SOLUTION
THE SOLUTION
In under a month, PAPER & PAGE succeeded in rebuilding the entire website,allowing the client to
post news and updates themselves while drastically improving responsiveness, user experience (both
desktop and mobile), and search engine optimization (SEO).
In under a month, PAPER & PAGE succeeded in rebuilding the entire website,
allowing the client to post news and updates themselves while drastically improving
responsiveness, user experience (both desktop and mobile), and search engine
optimization (SEO).
But technical improvements are only half
the answer; the other half is good design.
In keeping with the product’s brand
identity, we crafted a visual language that
was boldly modern and refreshingly
youthful.
Alongside the website development and
copywriting, PAPER & PAGE leveraged its
media connections in lifestyle and sports
media to earn quality coverage of the
partnership announcement with Albon.
Alongside the website development and
copywriting, PAPER & PAGE leveraged its
media connections in lifestyle and sports
media to earn quality coverage of the
partnership announcement with Albon.
Alongside the website development and
copywriting, PAPER & PAGE leveraged its
media connections in lifestyle and sports
media to earn quality coverage of the
partnership announcement with Albon.
BRAND STORYTELLING
combined with modern, youthful design to
position Moose Cider as a new, niche product
for bold consumers.*
MOBILE USER EXPERIENCE
optimized for capturing younger audiences,
as well as for search ranking.
QUALITY PR COVERAGE
of the Albon partnership announcement held at
EmQuartier Mall in Bangkok, leveraged through
P&P media contacts at several outlets,
including THE STANDARD.
QUALITY PR COVERAGE
of the Albon partnership announcement held at
EmQuartier Mall in Bangkok, leveraged through
P&P media contacts at several outlets,
including THE STANDARD.
*Disclaimers:
– PAPER & PAGE supports the responsible and legal
consumption of alcoholic beverages.
– All images on this page belong to Siam Winery Co. Ltd.
TOOLS & METHODS
WORDPRESS WEBSITE
DEVELOPMENT
SEARCH ENGINE
OPTIMIZATION (SEO)
MEDIA RELATIONS
/ PRESS RELEASE DISTRIBUTION / CONTENT CREATION & COPYWRITING
/ TRANSLATION & LOCALIZATION / VIDEOGRAPHY
THE RESULT
THE RESULT
THROUGH PAPER & PAGE’S MEDIA RELATIONS AND
PRESS RELEASES, THE ANNOUNCEMENT GAINED
QUALITY COVERAGE IN SEVERAL TARGET
PUBLICATIONS.
PAPER & PAGE delivered a responsive,
SEO-optimized website in under a month,
allowing it to enjoy a significant SEO boost
from the partnership launch. Equally
important, the website successfully appeals
to Moose Cider’s youthful target
demographic and conveys the company’s
vision for the cider market.
THE ONLINE WEBSITE
The success of the Moose Cider website is a testament to PAPER & PAGE’s ability to
not only deliver robust functionality and bold, effective design, but to work efficiently
and capitalize on existing partnerships for maximum impact..
CASE STUDY
MOOSE CIDER
THE CLIENT
Siam Winery is the No. 1 producer of wine and “innovative lifestyle beverages” in Thailand, including SPY Wine Cooler and Monsoon Valley vintages that have become a cornerstone of Thailand’s maturing wine culture. Diversifying its product line and targeting young, trendy urbanites, Siam Winery broke into apple ciders with Moose Cider.
As a Bangkok-based PR agency and website developer, PAPER & PAGE was tasked with developing the Moose Cider website and promoting its partnership announcement with up-and-coming British-Thai F1 racer Alexander Albon.
THE PROBLEM
The website needed to convey Moose Cider’s youthful brand identity and allow our client to easily post news and updates, especially the upcoming partnership announcement with Albon. After the initial assessment, PAPER & PAGE realized that it would need to perform a complete backend overhaul of the website to support these goals. We had less than a month.
In a broader marketing challenge, ciders are a relatively niche market. Siam Winery not only needed to promote Moose Cider as a leader in its product category, but to popularize the product category itself. Moose Cider must do for ciders what Monsoon Valley did for Thai wines.
THE SOLUTION
In under a month, PAPER & PAGE succeeded in rebuilding the entire website, allowing the client to post news and updates themselves while drastically improving responsiveness, user experience (both desktop and mobile), and search engine optimization (SEO).
But technical improvements are only half the answer; the other half is good design. In keeping with the product’s brand identity, we crafted a visual language that was boldly modern and refreshingly youthful.
Our content copywriting also leaned into cider’s niche appeal, positioning Moose Cider for brave consumers who wouldn’t miss out on worthwhile experiences—even if it means being the first to try them.
Alongside the website development and copywriting, PAPER & PAGE leveraged its media connections in lifestyle and sports media to earn quality coverage of the partnership announcement with Albon.
BRAND STORYTELLING
combined with modern, youthful design to position Moose Cider as a new, niche product for bold consumers.*
MOBILE USER EXPERIENCE
optimized for capturing younger audiences, as well as for search ranking.
QUALITY PR COVERAGE
of the Albon partnership announcement held at EmQuartier Mall in Bangkok, leveraged through P&P media contacts at several outlets, including THE STANDARD.
*Disclaimers:
– PAPER & PAGE supports the responsible and legal consumption of alcoholic beverages.
– All images on this page belong to Siam Winery Co. Ltd.
TOOLS & METHODS
WORDPRESS WEBSITE
DEVELOPMENT
SEARCH ENGINE
OPTIMIZATION (SEO)
MEDIA RELATIONS
/ PRESS RELEASE DISTRIBUTION /
CONTENT CREATION & COPYWRITING
/ TRANSLATION & LOCALIZATION /
VIDEOGRAPHY
THE RESULT
THROUGH PAPER & PAGE’S
MEDIA RELATIONS AND PRESS
RELEASES, THE ANNOUNCEMENT
GAINED QUALITY COVERAGE IN
SEVERAL TARGET
PUBLICATIONS.
PAPER & PAGE delivered a responsive, SEO-optimized website in under a month, allowing it to enjoy a significant SEO boost from the partnership launch. Equally important, the website successfully appeals to Moose Cider’s youthful target demographic and conveys the company’s vision for the cider market.
THE ONLINE WEBSITE
The success of the Moose Cider website is a testament
to PAPER & PAGE’s ability to
not only deliver robust functionality and bold, effective
design, but to work efficiently
and capitalize on existing partnerships for maximum
impact..
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T +66(0) 96 904 6868
PAPER & PAGE (Thailand) Co., Ltd.
188 Spring Tower, Floor 12
Phaya Thai Road
Thung Phaya Thai, Ratchathewi
Bangkok 10400, Thailand
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PAPER & PAGE (Thailand) Co., Ltd.
188 Spring Tower, Floor 12, Phaya Thai Road, Thung Phaya Thai,
Ratchathewi, Bangkok 10400, Thailand
Services:
Digital Marketing
Online PR
Web Development
Services:
Digital Marketing
Online PR
Web Development
