PAPER & PAGE Becomes First B Corp Agency in Thailand
PAPER & PAGE (Thailand) Co., Ltd. has become Thailand’s first-ever digital marketing agency to receive B Corporation certification. The certification marks a milestone for the company, as it celebrates its fifth anniversary.
The Bangkok-based agency’s certification is another example of Thai businesses effectively embracing environmental, social, and governance (ESG) performance metrics. The Stock Exchange of Thailand recently announced that the S&P Global Sustainability Awards has recognized 41 companies based in Thailand, the fourth-most in the world.
The agency joins other forward-thinking B Corporations in Thailand’s private sector, including sustainable rice producer Jasberry Co., Ltd., social research consultancyRapid Asia Co., Ltd., andDanone Specialized Nutrition (Thailand) Co., Ltd., the national subsidiary of Danone S.A.
What is a Certified B Corporation?
Certified B Corporations™ have met high standards for verified transparency, accountability, and performance spanning a range of ESG indicators. These indicators are benchmarked in the B Impact Assessment administered by B Lab™, a nonprofit network dedicated to helping companies balance profit with purpose and leveraging the power of business for a more inclusive, equitable, and regenerative economy. To date, B Lab has certified more than 4,843 businesses worldwide, including 34 in Southeast Asia.
PAPER & PAGE’s B Impact Assessment
Based on the B Impact Assessment, PAPER & PAGE earned an overall score of 82.7. The median score for ordinary businesses who complete the assessment is currently 50.9. The B Impact Score comprises five “impact areas”: Governance, Workers, Community, Environment, and Customers. See the full report here.
According to co-founder and CEO Robert Woodrich, the certification affirms an important pivot in his direction of the company, after the COVID-19 pandemic redrew the business landscape in Thailand.
“The pandemic sparked conversations around the world about inclusive growth and sustainable investment. We saw an opportunity to support programs we identify with; programs that are moving the needle towards inclusivity and sustainability.”
The Road to B Corp Certification
As part of this pivot, PAPER & PAGE began working with B Lab auditors and consultants to ready the company for its B Impact Assessment. The process compelled our agency to re-examine the way we work with clients, suppliers, and each other; it was a thorough examination of our impact in every conceivable dimension.
To keep the agency accountable and consistently on mission, we created and amended several documents, including:
- Company Board Meeting Minutes
- Company Policies for Social and Environmental Impact
- Employee Handbook
- Employee Goal Setting
- Employee Onboarding & Training Manual
- Employee Performance Review
- Employee Satisfaction Survey
- Supplier Screening Questionnaire
- Volunteer Service Record
Bringing the agency into compliance with B Corp standards has been nothing short of transformative.
Our efforts have laid the framework for PAPER & PAGE to systematically approach its social impact and environmental stewardship in every facet of its operations, from how we select suppliers and clients, how we set and measure practical goals for ourselves, and how we operate as a workplace.
As the newly minted B Corporation blows out the candles on its five-year anniversary, Robert has never been more sure of PAPER & PAGE’s direction.
“Despite all the uncertainty of this once-in-a-generation crisis, I know this company’s future lies in its ability to commit to social and environmental goals.”
But we’re not done. There’s plenty of room to improve our assessment score and do more for our community, our industry, and the wider world. Over next five years, PAPER & PAGE will be working with to become “climate neutral,” minimizing its carbon footprint and supporting internationally recognized carbon offset projects.
Our Story
PAPER & PAGE is committed to providing world-class services spanning online PR, digital marketing, and website development. The agency specializes in integrated programs for impact-driven companies, nonprofit organizations, and government-funded programs looking to leverage our regional consumer insights.
Our insights into Southeast Asia are borne of a deep affinity and kinship with the region. We believe it’s our responsibility to harness the marketing machinery of PAPER & PAGE for social benefit and support development programs performed by honest and reputable organizations.
